Whether you consider yourself a whiz at social media or whether your focus is business accounting and you’d prefer to leave marketing matters to your employees, it’s essential for all business owners to at least understand the basics of effective social media management. Without comprehensive and active profiles on the top social media sites today, your company may struggle to compete with others more active on these sites and could risk losing customers and resulting revenue. Fortunately, even if you’re not particularly handy with technology, you can still manage your social media accounts well by using a few key tips. Always keep these three pieces of social media advice in your back pocket.

1. Analyze Current Trends to Ensure Your Content Is Relevant

Quick data analysis is perhaps one of the top tools that can help you manage a relevant, interesting, and effective social media account. You may want to request that your marketing department:

• Mine current social media data to identify the latest trends in your industry
• Search for areas of potential interest that are not yet too crowded by the competition
• Keep content exciting, fresh, and as relevant as possible

2. Post Often, but Focus on Quality Over Quantity

Posting to your social profiles often is important for retaining audience interest, but posting too often at the expense of high-quality content can end up harming your company. Instead, make sure to:

• Post on a regular schedule
• Use a content management system to schedule your social media posting
• Create high-quality posts rather than filling your feeds with low-quality content
• Consider hiring professional writers, photographers, videographers, editors, and content managers to help you make the most of your social media accounts

3. Switch up Your Posts to Keep Audiences on Their Toes

If you always post plain photos or company logos to your social profiles, it may be time to switch things up and keep your customers on their toes. Try varying your content and posting:

• Short video promotions
• Clips from company podcasts
• Televised interviews of company officials or spokespeople
• Paid advertisement from partners and hired influencers
• Stylized photos
• Short promotional blogs
• Long-form investigative articles to demonstrate industry expertise

From local shops to national companies, all businesses can benefit from effective social media management techniques. Even if your company has taken the step of opening up several different profiles on today’s hottest social media sites, knowing how to manage the accounts well can make all the difference in terms of staying abreast of the latest technological developments and keeping up with the competition.

Contact the specialists at First Class Lending for professional strategies and marketing services today.