The set of metrics that relates to digital marketing is known as pay-per-click. Pay-per-click metrics are a good way to measure your web traffic for several reasons, the most significant being they can closely monitor how much money you are spending on digital marketing campaigns. If you know this value, you will be better positioned in the digital marketing landscape going forward. Here are the top three PPC metrics you should keep track of.

Clicks

The foundation of pay-per-click metrics is the click metric. That is why it is so important to be tracking the number of clicks your website advertisements receive in a given amount of time. There are a few ways to do this; you could track your clicks for each month, you could track your clicks for each day, or you can track your clicks for every hour. This is dependent on the traffic scale of your website, so you should consider keeping that in mind moving forward. Additionally, tracking your click statistic can influence any potential sales of web advertisements in the future, so it is valuable to keep track of it.

Click-Through Rate

The second most important PPC statistic that you should consider monitoring when pondering pay-per-click statistics is the click-through rate or CTR of each advertising location on your webpage. This is almost as important as the baseline click statistic, as it allows you to gauge the customer retention of each advertising location individually instead of grouping them as one. This is an important statistic to advertisers as well, as they are mainly interested in how likely the customer is going to engage with the advertisement on your website.

Impression Share

The third most important statistic you should try to monitor is the impression share of each advertising location on your website. The impression share is a metric that shows what percentage of potential impressions are being claimed by a specific advertising location on your website. This is incredibly valuable data for advertising agencies when they are deciding whether or not to buy ad space on your business website.

These are the three most important PPC metrics you should be monitored regularly. By keeping track of these statistics, you can show advertisers that your business is a good platform. These practices can set your business up for long-term success in the world of digital marketing and virtual advertising.